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The roasting transforms the colour from green to reddish-brown and produces a warm, nutty, caramel flavour completely unlike standard green tea or matcha. It is consumed both as a brewed tea and as a powder (hÅjicha ko) for lattes and cooking."}},{"@type":"Question","name":"Is hÅjicha the same as matcha?","acceptedAnswer":{"@type":"Answer","text":"No. Both come from the Camellia sinensis plant, but the production method is entirely different. Matcha is made from shade-grown tencha leaves that are steamed and stone-ground fresh to preserve their green colour and high amino acid content. HÅjicha is made from roasted tea leaves (usually bancha or sencha) ground into a powder after roasting. The roasting creates entirely different flavour compounds and dramatically reduces caffeine."}},{"@type":"Question","name":"Why does hÅjicha have less caffeine than matcha?","acceptedAnswer":{"@type":"Answer","text":"High-temperature roasting breaks down most of the caffeine in the tea leaves. 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HÅjicha is Japan's roasted tea â and it is the most misunderstood of the three teas we carry. While matcha gets the attention for its ceremonial heritage and L-theanine content, hÅjicha offers something different: warmth, depth, low caffeine, and a flavour profile that is genuinely pleasant at any hour of the day.
HÅjicha (çãè¶, sometimes romanised as hojicha) is Japanese green tea that has been roasted over charcoal at high heat. The roasting â typically at 200°C or above â transforms the tea in three fundamental ways:
The result is a tea that resembles coffee more than it resembles green tea â in colour, in warmth, and in the roasted quality of its flavour â while remaining, botanically, the same plant as matcha.
The starting material is usually bancha (a second or third flush green tea) or sencha (standard shaded green tea). These lower grades are used precisely because the roasting process adds value â the expensive first-flush tencha used for ceremonial matcha would be wasted.
The roasting process:
The stone-milling stage works identically to matcha production â the difference is that the input material is brown and roasted rather than green and fresh.
HÅjicha powder has a flavour that most people find immediately approachable:
It is significantly less intense than matcha. Where a straight matcha has a pronounced grassy, umami character, hÅjicha is gentle and warming â closer to a roasted grain drink than a green tea.
This is the defining practical difference. Per 2g serving:
| Tea | Caffeine |
|---|---|
| HÅjicha | ~7â10 mg |
| Ceremonial Matcha | ~68 mg |
| Coffee (espresso) | ~63 mg |
| Coffee (drip) | ~95 mg |
The low caffeine content makes hÅjicha suitable:
HÅjicha is more forgiving than matcha at this step â it does not clump as easily and does not require a traditional chasen (though you can use one).
The most popular preparation outside Japan.
Oat milk pairs exceptionally well â its natural sweetness complements the caramel notes without overpowering them.
The iced version has a clean, refreshing character completely unlike iced matcha. Less vegetal, more like a light roasted grain drink.
The roasted flavour holds up exceptionally well at moderate baking temperatures. Common applications:
Desserts:
Drinks:
Savoury:
Both are valuable and they are not competitors â they serve different moments.
Choose matcha when:
Choose hÅjicha when:
At Satsuki we include hÅjicha in our range precisely because it fills a gap that matcha does not. The Tasting Set includes one tin of each â a natural starting point if you want to understand the contrast directly.
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